By 2050, 70% of the world’s 6.4bn people will be living in cities and potentially exposed to greater levels of environmental pollution than ever before. As our biggest organ and the most important barrier between our internal selves and the world, skin is in the first line of defense when it comes to anti-pollution protection. But are consumers aware of this?

The gap between knowledge and action

Currently, Australia and Sweden are at the forefront when it comes to anti-pollution skin care, despite their relatively low pollution levels. Yet in Australia, just 17% of consumers think anti-pollution skin care is “very useful” and only 28% have bought anti-pollution skin care, according to Mintel Report Anti-Pollution Beauty 2016. These statistics come as something of a surprise considering 61% of consumers report feeling “very concerned” about particulate matter in the atmosphere, and many Australian consumers believe pollution has a significant effect on their skin, making it dull and dehydrated.

Substantiating anti-pollution claims

According to the World Health Organization (WHO) pollutants of major public health concern include particulate matter, carbon monoxide, ozone, nitrogen dioxide and sulfur dioxide.

  • In-vitro​ testing revealed that Rejuvenating Day Cream and Rejuvenating Night Cream  have a protective effect on human epidermal keratinocytes. A significant decrease of 8-oxo-dG was found after treatment indicating that these two products have a strong effect to improve skin barrier resilience and offer targeted protection with regard to DNA protection and repair.
  • Calm Moist Plus+ Cream  was already analyzing the effects on the skin of pollutants including air pollutants (particulate matter, black carbon and benzene) , treatment was shown that  Calm Moist Plus+ produces a protective  effects on  human epidermal keratinocytes to prevent the damaging of cell viability and dust-induced inflammation markers IL-8 and PGE2 .

A holistic approach to anti-pollution protection

Any product aimed at alleviating the effects of pollution must address skin sensation as well as appearance. Moreover, faced with an environment experienced as harsh and unnatural, consumers derive solace and support from beauty products that re-connect them with nature. At the same time, tech-savvy consumers know how to check claims for skin ingredients, whether natural or not, and expect them to be substantiated by clear scientific evidence. Montaser Cosmeceuticals concept comprises different anti-pollution products selected from the company’s portfolio of clinically tested skin care ingredients with a known mode of action. These have now been re-examined for their ability to improve skin comfort, protection, color, quality and perfection in the context of growing concerns about pollution.